Multi-location businesses need a slightly different setup to rank well locally and give each location its own presence online. Here's how we handle it.

Location pages

Each location should have its own dedicated page on your site. 

A single contact page with all addresses listed rarely ranks well for any individual location. 

A dedicated page for each location can include that location's address, phone number, hours, photos, a map embed, and location-specific content.

Each location page counts toward your plan's included page limit. See Can you add more pages?

Google Business Profiles

Each physical location needs its own Google Business Profile. You can't rank in Google Maps for a location you don't have a verified GBP for. We're able to set this up for you.

NAP consistency

NAP stands for Name, Address, and Phone. 

Each location's name, address, and phone number must be consistent everywhere it appears: your website, its Google listing, Yelp, Facebook, and any other directories. Inconsistencies confuse search engines and hurt local rankings.

Geo pages vs location pages

  • Location pages are for physical locations where clients visit or where you're actually based.
  • Geo pages are for service area targeting when you don't have a physical presence in every city you serve. See What are geo pages?

Platform notes

  • Custom HTML and WordPress: Full flexibility for individual location page layouts and schema markup.
  • Wix, Squarespace, Webflow: CMS collections or repeated page templates work well for consistent multi-location layouts.

If you'd like assistance with any of this, submit a request.