Using photos that look professional

Great photos can make or break your website's first impression. Here's how to choose and provide images that help your business look professional and trustworthy.

What makes a photo look professional

• Good lighting: Bright, even lighting without harsh shadows
• Sharp focus: Clear, not blurry or pixelated
• High resolution: At least 1200 pixels wide for website use
• Clean background: Uncluttered, relevant to your business
• Consistent style: Similar color tones and feel across all images

Photos we recommend having

Depending on your business, consider providing:

• profile photo or team photo: Builds trust by showing real people
• Your work: Examples of projects, products, or services
• Your space: Office, storefront, or workspace photos
• Action shots: You or your team doing what you do
• Logo: High-resolution PNG or SVG format

Taking photos with your phone

You don't need a professional photographer. Modern smartphones can capture great images:

1. Use natural light near a window when possible
2. Clean your camera lens before shooting
3. Hold your phone steady or use a tripod
4. Take multiple shots and choose the best one
5. Avoid zooming in—move closer instead
6. Turn on HDR mode for better exposure

Using stock photos

If you don't have your own photos, stock images are a good alternative. We recommend:

• Unsplash. Free, high-quality.
• Pexels. Free, diverse options.
• Shutterstock. Paid, largest selection.

We can help select appropriate stock photos if needed, but original photos of your actual business always perform better for building trust.

Sending photos to us

When submitting your content:

• Send the original, full-size files. Don't resize or compress them.
• Use Google Drive, Dropbox, or your client portal
• Label files clearly (e.g., "team-photo.jpg", "storefront.jpg")
• Include any photo credits if using licensed images