SEO (Search Engine Optimization) helps your website appear in Google search results when potential customers are looking for services like yours. Here's how we approach SEO for every website we build and maintain.
What we do during website build
Every website we create includes these SEO fundamentals:
- Title tags: Clear, keyword-rich titles for each page that tell Google what the page is about
- Meta descriptions: Compelling summaries that appear in search results and encourage clicks
- Header structure: Proper use of H1, H2, H3 tags to organize content logically
- Image optimization: Compressed images with descriptive alt text for accessibility and SEO
- Mobile-friendly design: Responsive layouts that work on all devices, a main Google ranking factor.
- Fast loading speed: Optimized code and images for quick page loads
- SSL certificate: Secure HTTPS connection, another Google ranking factor.
Ongoing SEO support
After launch, we continue to support your SEO by:
- Updating content with relevant keywords when you request changes
- Ensuring new pages follow SEO best practices
- Monitoring site speed and making improvements as needed
- Submitting your sitemap to Google Search Console
What affects your Google ranking
While we handle the technical SEO, some factors are beyond website design:
- Content quality: Original, helpful content that answers customer questions
- Local presence: Google Business Profile, local directories, and reviews
- Backlinks: Other reputable websites linking to yours
- Domain age: Older, established domains tend to rank better
- Competition: How many other businesses are competing for the same keywords
SEO takes time
SEO is a long-term investment. It typically takes 3-6 months to see significant improvements in search rankings. Consistent content updates, good reviews, and patience are key to success.
Tip: Google Business Profile management is included with the Growth plan and available as a $79/month add-on on the Essential plan. See Google Business Profile Management for details.
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