When you paste a link on Facebook, iMessage, WhatsApp, or other platforms, they display a preview card with an image, title, and description. If this preview looks wrong — showing the wrong image, no image, an old title, or cut-off text — it's usually an Open Graph (OG) issue.

What is Open Graph?

Open Graph is a set of hidden tags in your website's code that tells social platforms what image, title, and description to use when someone shares a link. If these tags are missing, outdated, or pointing to the wrong image, the preview will look off.

Common problems and causes

  • Wrong image showing: The OG image tag is missing or pointing to an old or incorrect file.
  • Old preview still showing: Social platforms cache previews. Even after fixing the tags, it can take time (or a forced refresh) for the new preview to appear.
  • Title or description is wrong: The OG title/description tags haven't been updated to match your current page content.
  • No preview at all: The page may be missing OG tags entirely, or the image is blocked from being crawled.

How to fix a cached preview

Facebook has a Sharing Debugger tool that lets you force a refresh of the cached preview for any URL. For other platforms, the fix usually happens on its own within a few days.

Request an OG Fix