A 404 error means a visitor tried to open a page on your website that doesn't exist. Instead of your actual page, they see an error message. The number 404 is a standard web status code that browsers and servers use to communicate "the page you asked for was not found."
Why do 404 errors happen?
The most common causes are:
- A page was deleted or renamed and old links now point to the old address
- A typo in the URL, either from the visitor or from a link on another site or social media profile
- A link you shared somewhere was changed, such as a blog post, Google Business Profile, or printed materials that reference an old URL
- An external site links to a page that no longer exists on your site
Is a 404 bad for my business?
An occasional 404 is normal and nothing to panic about. However, 404 errors that happen frequently can:
- Frustrate visitors who can't find what they are looking for
- Hurt your search engine rankings if Google finds many broken pages on your site
- Make your business look less professional
404 pages are fixable and it's included in your plan.
What do we do about 404 errors?
Your website includes a custom 404 page that is friendly and branded to your business. Instead of a generic browser error, visitors who hit a broken link will see a helpful page that directs them back to your homepage or contact page so they aren't just stranded.
Check out our 404 page as an example.
If a page is broken on your website when you land on it, let us know.
How do I find broken links on my site?
You don't need to manually check your site for broken links. We do our best to ensure all links are working correctly.
What if I moved a page or changed its URL?
If a page's address changes, any old links pointing to it will create a 404 error. We can set up a redirect, that will send users to the new link. It also helps reserve any search engine rankings the old page had built up.
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