A 404 error means a visitor tried to open a page on your website that doesn't exist. Instead of your actual page, they see an error message. The number 404 is a standard web status code that browsers and servers use to communicate "the page you asked for was not found."

Why do 404 errors happen?

The most common causes are:

  • A page was deleted or renamed and old links now point to the old address
  • A typo in the URL, either from the visitor or from a link on another site or social media profile
  • A link you shared somewhere was changed, such as a blog post, Google Business Profile, or printed materials that reference an old URL
  • An external site links to a page that no longer exists on your site

Is a 404 bad for my business?

An occasional 404 is normal and nothing to panic about. However, 404 errors that happen frequently can:

  • Frustrate visitors who can't find what they are looking for
  • Hurt your search engine rankings if Google finds many broken pages on your site
  • Make your business look less professional

404 pages are fixable and it's included in your plan.

What do we do about 404 errors?

Your website includes a custom 404 page that is friendly and branded to your business. Instead of a generic browser error, visitors who hit a broken link will see a helpful page that directs them back to your homepage or contact page so they aren't just stranded.

Check out our 404 page as an example.

If a page is broken on your website when you land on it, let us know.

How do I find broken links on my site?

You don't need to manually check your site for broken links. We do our best to ensure all links are working correctly.

What if I moved a page or changed its URL?

If a page's address changes, any old links pointing to it will create a 404 error. We can set up a redirect, that will send users to the new link. It also helps reserve any search engine rankings the old page had built up.

Tip: Check your Google Business Profile, social media bios, and any marketing materials that link to your website. These are common sources of outdated links that cause 404 errors.