The hero section is the large area at the very top of your homepage. It's the first thing a visitor sees before they scroll, and the most important piece of content on your entire site because most visitors decide within seconds whether to stay or leave based on it.

What a hero section includes

  • Headline: One short, clear statement about what you do and who you do it for. Not your tagline. Not your company name. What you actually offer.
  • Subheadline: One or two sentences that expand on the headline. Focus on the key benefit or what makes you different.
  • Call to action: A button or link telling the visitor what to do next. "Get a Free Quote," "Book a Consultation," "See Our Work."
  • Supporting visual: A photo, illustration, or graphic that reinforces the message. This is optional but effective.

What to avoid

  • Vague headlines like "Welcome to [Business Name]." Visitors already know whose site they are on.
  • Too much text. The hero isn't the place for a paragraph about your history.
  • Multiple competing calls to action. Pick one primary action.

Example

Instead of: "Welcome to Smith Plumbing. We've been serving the Delaware Valley since 1998."

Try: "Fast, Reliable Plumbing in Delaware. Available Same Day." with a button that says "Call for a Free Estimate."

When you fill out the Content Submission Form, your hero content is one of the most important things to get right. If you're stuck, give us the rough idea and we'll sharpen the wording during the build.

Submit Your Content