WebEaze
Most small business websites need five core pages. Everything beyond that is optional and depends on your business type.
The five essential pages
- Home — Your first impression. Should immediately communicate what you do, who you serve, and what makes you different. Ends with a clear call to action (book, call, get a quote).
- Services — A breakdown of what you offer. Each service should have its own section or page so Google can index it separately and customers can find exactly what they're looking for.
- About — Builds trust. Who you are, how long you've been doing this, what drives you. People buy from people, especially for local service businesses.
- Contact — Phone number, email, address (if relevant), a contact form, and links to your social profiles. Make it as easy as possible to reach you.
- Testimonials / Reviews — Social proof. Either a dedicated page or a section on your homepage. Real reviews from real customers close more business than any other content.
Additional pages worth considering
- FAQ — Answers common questions before they become support emails. Also good for SEO.
- Gallery / Portfolio — Essential for visual businesses: contractors, landscapers, photographers, designers, bakeries.
- Booking / Appointment — If you take scheduled appointments, an integrated booking page reduces back-and-forth.
- Service area pages — If you serve multiple cities or regions, dedicated pages for each location can significantly improve local search rankings. See What Are Geo Pages?
- Blog / News — Useful for long-term SEO and thought leadership, but only worth adding if you'll actually publish content. An empty blog hurts more than no blog.
How many pages does my plan include?
Your WebEaze plan includes up to a set number of pages at launch. Additional pages beyond that limit are available for a one-time fee. See Can you add more pages? for details.