WebEaze
Posting regularly on your Google Business Profile (GBP) is a simple way to stay active in Google's eyes and give potential customers a reason to choose you. Here's what works well.
What to post
- Promotions or offers: Any seasonal deals, discounts, or limited-time offers. Google has a dedicated "Offer" post type for these.
- New services or products: Announce when you add something new to your lineup.
- Before and after photos: Especially effective for trades, beauty, cleaning, auto, and similar businesses.
- Events: If you're hosting or attending something, use the Event post type.
- Tips or helpful info: Short, useful posts related to your industry keep your profile looking active and knowledgeable.
- Business updates: Changed hours, moved locations, new staff — anything relevant to customers.
How often should I post?
Aim for at least once a week if possible. Even once or twice a month is better than nothing. Posts expire after 7 days by default (except Events and Offers), so consistency matters more than volume.
Can WebEaze help?
Managing your GBP content is outside our standard plan scope, but we can set up your profile and help you build a routine. If you need ongoing GBP management, ask us about add-on services.