AI-powered search tools like Google AI Overviews, ChatGPT, and Perplexity are changing how people find information online. Instead of clicking through to websites, more people are getting answers directly from AI. Your website still matters, but what's on it matters more than ever.

How AI finds your business

AI tools pull from the open web. Clear, specific content about what you do, who you serve, and where you're located is what gets picked up. Vague or thin content gets skipped. The same practices that help you rank on Google also help you appear in AI-generated answers.

What we do to help

  • Clear, specific content: We write your pages with direct language that AI tools can understand and reference. Generic copy doesn't get cited.
  • Structured data: We add code to your site that explicitly tells AI tools and search engines your business name, services, location, and hours. See What is structured data?
  • Google Business Profile: This is one of the biggest signals for local AI search. We keep yours updated so it feeds accurate information into AI results.
  • Fast, indexed site: We make sure your site loads fast and is properly crawled by Google, which directly feeds AI search tools.

What you can do

  • Keep your Google Business Profile current with accurate hours, services, and photos
  • Collect Google reviews consistently. AI search heavily favors businesses with strong review profiles.
  • Make sure your business description is specific, not generic. "We help families in Austin find the right home" beats "Professional real estate services."

Is placement guaranteed?

No. AI search is still evolving and no one can guarantee specific placement. But a well-optimized site with a strong local presence gives you the best shot at being included.

How we handle SEO Google Business Profile