Structured data is code added behind the scenes of your website that explicitly labels key information about your business. It's invisible to visitors, but it helps search engines and AI tools understand what your site is about without having to guess.

Why it matters

Without structured data, Google has to infer things like your business name, hours, services, and location from your page content. With structured data, that information is clearly defined, which can lead to:

  • Rich results in Google Search (star ratings, hours, phone number shown directly in results)
  • Better local search visibility
  • A higher chance of being referenced in AI-generated answers from tools like ChatGPT and Perplexity

What we add to your site

  • Local business schema: Your name, address, phone, hours, and business category
  • Service schema: What you offer, so search engines can match you to relevant searches
  • Review schema: Your star rating and review count, when applicable
  • FAQ schema: For FAQ sections, so your questions can appear directly in search results
  • Breadcrumb schema: Navigation structure for multi-page sites

Do I need to do anything?

No. We handle structured data as part of every site we build. When your business information changes (hours, services, address), submit a request and we'll update both the visible content and the underlying structured data to match.

Update your business info How we handle SEO