Social media management is part of the Growth plan. We write posts for your business, you give each one the OK in your portal, we post them to your pages, and your numbers come back every month. All of it lives on the Social media page of your client portal.
What's included
- Posts written for you, in your voice. From a short brief you give us once: what you do, who you do it for and how you like to sound.
- Nothing goes out without your OK. Every post lands in your portal first. Approve it, or ask for a change, and we rework it.
- Posted for you, on the day. Facebook, Instagram and Google Business Profile, and LinkedIn if you use it.
- Your numbers, every month. Followers, reach, engagement and posts for each page, month by month.
Your pages stay yours. We post on them with the access you give us, and you can take that access back at any time.
Setting it up
The first time you open the Social media page, it walks you through a short setup. It takes about five minutes, or you can book a video call and we'll do it together.
Select Start setup and answer two things:
- Your accounts. For Facebook, Instagram, Google Business Profile and LinkedIn, pick I have one, Create one for me or Not for me. We suggest where to start for your kind of business, and the choice is always yours. If you have a page, paste its link or handle.
- What to post about. A few lines on what you'd like social media to do for you, how often to post, how your posts should sound, the topics you'd like, and anything to avoid.
Your answers save as you go, so you can leave and come back. When both steps are done, we draft your first posts and email you when they're ready for your OK.
Not the right time? Select Not now and the page waits quietly until you're ready. Nothing is set up and nothing is posted.
Giving us access to your pages
To post for you, we need access to each page you said you have.
- Facebook and Instagram: the quickest way is the Connect button, which appears under your accounts once you say you have a Facebook or Instagram page. It opens Facebook, you choose the Page, and you're sent straight back. Instagram comes with the Facebook Page it's linked to. You can also add billy@webeaze.io as an admin of your Page under Settings > Page access.
- Google Business Profile: add billy@webeaze.io as a Manager under Menu > Business Profile settings > Managers. New to it? See Google Business Profile Management.
- LinkedIn: add Billy Joinville as a Page admin under your Page > Admin tools > Manage admins.
Anything still waiting shows on the Social media page under Accounts, with the steps, until it's done. If you'd rather we create a page for you, pick Create one for me and we'll set it up and send you the login.
Approving posts
When a batch is ready, you get an email, and the Posts tab shows each post the way it will look: the photo, the words and the date it's planned for.
- Approve, and we post it on the date shown.
- Ask for a change, tell us what to change, and we rework it and send it back.
Nothing goes out until you say so. Posts waiting on you also show on your Home page, and as a count on the Social media link in the menu.
Your numbers
Once your pages are connected, the Numbers tab shows followers, reach, engagement and posts for each page, compared with the month before, with a plain sentence on what changed. Your first numbers arrive within a day of connecting and build up month by month.
Changing your setup later
Everything you told us lives on the Accounts and What we post tabs. Select Change on an account, or Edit under what we post about, and the next batch follows your new answers. To stop us posting to a page, select Disconnect next to Facebook and Instagram, or remove our access on the page itself.
If social media is switched off
Social media management comes with Growth. If you move to Essential, or an add-on for it ends, we stop posting and the page says so. Your accounts and your brief are kept. When it's back on, the page opens on Welcome back with everything you set up before, so you can carry on or update it. See Can I change my plan? and Cancel an add-on subscription.
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